Clicks to captivate the clique

Clicks to captivate the clique

Luxury watch buying study for Tata CLiQ

Luxury watch buying study for Tata CLiQ

My Role

UX design intern: Research,  synthesis, UX & UI design

Timeline

12 - 16

weeks

Team

Aarti / Lead Product Designer
Udit / Chief Product Manager

Platform

TATA CLiQ luxury

shopping app

Context

Context

Extensive qualitative and generative research was done in the form of one on one interviews with 10-12 luxury watch enthusiasts to better understand their needs and wants. The research done was then analysed and synthesised into a report summarising the key insights and the ideas generated.


Furthermore, a stakeholder presentation was prepared using data visualisation techniques to communicate the most important discoveries

Extensive qualitative and generative research was done in the form of one on one interviews with 10-12 luxury watch enthusiasts to better understand their needs and wants. The research done was then analysed and synthesised into a report summarising the key insights and the ideas generated.


Furthermore, a stakeholder presentation was prepared using data visualisation techniques to communicate the most important discoveries

Goals

  • To deepen our understanding of the user’s mental model during their watch buying journey

  • Identify opportunities to improve the experience of purchasing a watch online

  • Bridge the gap between online and offline shopping

  • Compiling a wealth of data and organizing it in an orderly fashion to provide enough context to the stakeholders for understanding the research output

  • To deepen our understanding of the user’s mental model during their watch buying journey

  • Identify opportunities to improve the experience of purchasing a watch online

  • Bridge the gap between online and offline shopping

  • Compiling a wealth of data and organizing it in an orderly fashion to provide enough context to the stakeholders for understanding the research output

Process

Process

Process

Who we interviewed

Who we interviewed

USER INTERVIEWS & ARCHETYPES THAT EMERGED

USER INTERVIEWS & ARCHETYPES THAT EMERGED

Who we interviewed

Who we interviewed

USER INTERVIEWS & ARCHETYPES THAT EMERGED

USER INTERVIEWS & ARCHETYPES THAT EMERGED

Ideation

Ideation

BRAINSTORMING AND WIREFRAMING

BRAINSTORMING AND WIREFRAMING

HINT & MoSCoW - For Prioritisation

HINT & MoSCoW - For Prioritisation

User Journey

The HINT prioritisation framework helped us to score and decide which features need to be further worked upon and taken ahead to the wireframe stage of the design process. For each step in the user journey, we began ideating keeping in mind:
The HINT prioritisation framework helped us to score and decide which features need to be further worked upon and taken ahead to the wireframe stage of the design process. For each step in the user journey, we began ideating keeping in mind:
The HINT prioritisation framework helped us to score and decide which features need to be further worked upon and taken ahead to the wireframe stage of the design process. For each step in the user journey, we began ideating keeping in mind:
  • What are the USER GOALS at this point in the buying journey?
  • What are the EXPERIENCE GOALS to achieve a delightful & immersive overall experience for users?
  • What are the BUSINESS GOALS to track success rate and ultimately improve conversions
  • What are the USER GOALS at this point in the buying journey?
  • What are the EXPERIENCE GOALS to achieve a delightful & immersive overall experience for users?
  • What are the BUSINESS GOALS to track success rate and ultimately improve conversions
  • What are the USER GOALS at this point in the buying journey?
  • What are the EXPERIENCE GOALS to achieve a delightful & immersive overall experience for users?
  • What are the BUSINESS GOALS to track success rate and ultimately improve conversions

Welcome to this cozy corner of the internet ☕️

Call

+1 2065369593

Write

kashvigoel38@gmail.com

Follow